He unified user insights, analytics and goals into a roadmap that reshaped our entire product approach

Raj

Founder at Confidential

"Working together on our product roadmap was a turning point. He connected user research, analytics ( crazy it was ) and business goals into a clear strategy we could execute. The experiments we ran after that not only improved our funnel but changed how the whole team thinks about building product"

Anant Misra

Ex CTA, FabHotels

"Aditya took our vision and transformed it into a seamless digital experience. His attention to detail and design expertise elevated our brand beyond expectations."

Nakul

Product Head

He knows - What, How, When, Why, Where to do things. Crazy he is.

Rosyid Qoim

Marketing Director at Planza

"From concept to execution, Michael delivered exceptional design solutions that improved our user engagement. His creativity and professionalism make him a trusted partner."

Emily Foster

Head of Product at VeroBank

"Michael doesn’t just design; he solves problems. His strategic approach and design thinking helped us create an intuitive, high-performing fintech platform."

Raj

Founder at Confidential

"Working together on our product roadmap was a turning point. He connected user research, analytics ( crazy it was ) and business goals into a clear strategy we could execute. The experiments we ran after that not only improved our funnel but changed how the whole team thinks about building product"

Anant Misra

Ex CTA, FabHotels

"Aditya took our vision and transformed it into a seamless digital experience. His attention to detail and design expertise elevated our brand beyond expectations."

Nakul

Product Head

"He knows - What, How, When, Why, Where to do things. Crazy he is. "

Raj Golhani

Product Manager

"Aditya is a brilliant and gifted product guy ,He knows how to get best out from someone working under him"

Piyush D

Head of Product

"He is also structured and focused. A great asset"

Raj

Founder at Confidential

"Working together on our product roadmap was a turning point. He connected user research, analytics ( crazy it was ) and business goals into a clear strategy we could execute. The experiments we ran after that not only improved our funnel but changed how the whole team thinks about building product"

Anant Misra

Ex CTA, FabHotels

"Aditya took our vision and transformed it into a seamless digital experience. His attention to detail and design expertise elevated our brand beyond expectations."

Nakul

Product Head

He knows - What, How, When, Why, Where to do things. Crazy he is.

Raj Golhani

Product Manager

"Aditya is a brilliant and gifted product guy ,He knows how to get best out from someone working under him"

Michael Carter craft strategic design

About Me

I build scalable digital products and growth systems that balance user value and business impact

Over the years, I have worked with early-stage startups and scaled platforms, helping teams move from zero-to-one and from growth to efficiency. I believe great products are not built by features alone. They are built by clarity of thought, strong fundamentals and continuous learning

As a Product Leader and Growth Strategist, my focus is on building intuitive, data-driven digital products that scale. I work at the intersection of product strategy, user experience and growth, creating seamless journeys that simplify complex decisions and drive measurable outcomes. Beyond execution, I actively mentor students, founders, and product professionals, and regularly deliver guest lectures at institutions like MDI Gurgaon, IIMs, and IITs, sharing real-world insights on product-led growth and building technology at scale

Michael Carter in a dark background
Michael Carter in a dark background
Michael Carter in a dark background
Michael Carter profile with a dynamic light
Michael Carter profile with a dynamic light
Michael Carter profile with a dynamic light

Professional Work Experiences

Lead Product Manager

Techjockey

2020 - Present

Product Manager

FabHotels

2018-2020

Initiative

Learningtoshare

2019-2022

Marketing Manager

Urban Company

2015 - 2017

Lead Product Manager

Techjockey

2020 - Present

Product Manager

FabHotels

2018-2020

Initiative

Learningtoshare

2019-2022

Marketing Manager

Urban Company

2015 - 2017

Lead Product Manager

Techjockey

2020 - Present

Product Manager

FabHotels

2018-2020

Initiative

Learningtoshare

2019-2022

Marketing Manager

Urban Company

2015 - 2017

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

How do you usually start working with someone?

I usually begin with a simple conversation: no slides, no heavy process. You tell me what you are trying to solve or achieve, and I share where I can add value. From there, we decide whether a strategy session, an audit, or a workshop makes sense

Do I need to come prepared with something?

I am just starting my company. Is this still relevant for me?

What if I already have a team?

Can you help me in hiring the right talent for my team?

Can you help me personally in finding a job or making a career move?

I am a student or professional looking to move into product management. Can I reach out too?

How long do you usually stay involved?

I'm here to help you

How do you usually start working with someone?

I usually begin with a simple conversation: no slides, no heavy process. You tell me what you are trying to solve or achieve, and I share where I can add value. From there, we decide whether a strategy session, an audit, or a workshop makes sense

Do I need to come prepared with something?

I am just starting my company. Is this still relevant for me?

What if I already have a team?

Can you help me in hiring the right talent for my team?

Can you help me personally in finding a job or making a career move?

I am a student or professional looking to move into product management. Can I reach out too?

How long do you usually stay involved?

I'm here to help you

How do you usually start working with someone?

I usually begin with a simple conversation: no slides, no heavy process. You tell me what you are trying to solve or achieve, and I share where I can add value. From there, we decide whether a strategy session, an audit, or a workshop makes sense

Do I need to come prepared with something?

I am just starting my company. Is this still relevant for me?

What if I already have a team?

Can you help me in hiring the right talent for my team?

Can you help me personally in finding a job or making a career move?

I am a student or professional looking to move into product management. Can I reach out too?

How long do you usually stay involved?