UrbanClap (now Urban Company) is India’s leading home services platform, connecting customers with trusted professionals across beauty, repair, cleaning, and other at-home services.

At UrbanClap, I worked during the 0-to-1 growth phase, driving user and partner acquisition across 8 major Indian cities. I led ground-level experiments, launched category-specific growth campaigns, and focused on building scalable acquisition models that helped expand the platform rapidly.

It was fast-paced, hands-on, and deeply foundational in shaping how I think about product-market fit and growth.